Finding the best employees nowadays isn’t always easy, but there is one tried-and-true method that many employers and recruitment agencies as well as recruiters use to find the best potential candidate: LinkedIn.

To keep any business going forward, knowing how to hire and retain top talent is certainly more difficult than finding new talent. However, it doesn’t have to be by using LinkedIn the right way.

Yes, there are lots of ways to find a list of candidates and potential employees for jobs via want ads and job boards, social networks, and professional networks, however, LinkedIn is one of the best. It has tons of people who want to be hired and it has tools to help recruiters find those people.

To find the best candidates for any job opening at your company, LinkedIn is an excellent tool. Here’s how to use LinkedIn effectively to find the perfect candidate.

Get the Right Equipment for the Job

The first step in the LinkedIn Learning Hub is to get the right equipment for the job. Use LinkedIn tools that will help streamline your search during the hiring process. Different software solutions will help you automatize processes like LinkedIn.

But remember to keep track of your candidates’ details so you know where they came from. A recruitment CRM tool is essential for any company looking to hire top talent. You should be especially careful when hiring new people if the company is growing quickly.

It gets really difficult to keep track of everything when there are so many things going on. Thus, you need to be able to quickly see which candidates are currently communicating with you.

Use All the Features of the Filter

LinkedIn’s settings & privacy search functionality helps people quickly find relevant connections. You can set up filters so that you see the best people for each role. Which are the best options to consider?

• Location search
• Search for job titles
• Keywords
• Searching for companies
• Education Search

You can use these LinkedIn Jobs search options to select candidates that perfectly match your business needs. You can narrow down your job search by focusing on jobs located in a certain city. However, if you want to hire remote workers, you can broaden the job posting by focusing on other filters for the best results.

Additionally, each section has advanced options, allowing you to specify searches even further. You can search for current employees at a particular company or former employees from that company. Recruitment software allows recruiters to find the best candidates for their open positions.

LinkedIn Referrals

Referrals are one of the most common ways for recruiters to find ideal candidates. These are the first-degree contacts for your employees. This feature is an effective way to discover more people and quality candidates who already know your employees.

It’s a great way to get relevant candidates and those with candidate experience onto the team who you know well. Ask your team members if they know any individuals who might be suitable for a certain position. You can get to know someone better by talking to them directly and checking whether they’re worth contacting.

If you want to get the most out of the features, set up a referral rewards program for your employees. A reward will motivate them to participate in the hiring process, which will help you find the best candidates. The benefits can include a salary increase, additional paid time off, or other perks that are appropriate for your employees.

Advertise Your Company on LinkedIn

Sharing content on social media is an effective way to tell stories about a company’s brand. You can use LinkedIn for free and additionally, there are more ways to get noticed and attract people to your brand.

Authoritative content: Your business shows competence and has an expert team behind it. It makes you look more professional. Furthermore, it also attracts top talents, because everyone wants to be part of an expert team where he/she can grow. That’s why it is so important to put out educational content showing your own team’s expertise.

Employee testimonials: who better to promote your company’s culture than the people in it? If you want to get employees talking about their experience working for you, invest in an employee video testimonials program and promote them on social networks. If potential employees can easily learn more about your company’s culture, they’ll likely want to join.

Show your employees why they’re working for a company that has a strong mission. What makes your business exist? What do you want to accomplish? People want to be involved in an exciting story and having a powerful story will attract the best people in the business to you.

These steps will help people who land on your profile learn more about your business without having to leave your page. You need to advertise both the quality of your service and the culture within your company.

Post Job Openings and Advertise Them

You can post jobs on LinkedIn for free and then share them with your followers if you want. When you include details about the working position in your job posting, your job post will be visible in searches for all the potential applicants.

You can also take additional actions to attract attention to your job posting. You can promote your LinkedIn job posting too by spending a certain amount each day to reach more people.

You may be able to attract lots of applicants for your open position without paying anything, but you’ll reach more people if you promote the job.

Getting Busy With LinkedIn

Even though the job market is extremely competitive with companies looking for top candidates, using these techniques will help you find the right person. LinkedIn has useful features that will help you streamline the entire process.

Social media networks help you promote your business, tell your story, and find new talent without a doubt. Do explore every feature that search filters can offer to find what you’re looking for.

Also, you’ll be able to refine your searches and find the best candidates for your new jobs.

To help you choose the best person for the job, look at what other business owners did when they hired someone remotely. They will help you hire the best candidate who will stick with your company for a longer period.

Now get busy on LinkedIn to find the greatest candidates out there looking to help build your business and to build your company’s growth!